CHAPTER 2: MASTER TEST BANK

2-1 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

Ben & Jerry’s is founded on and
dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated
parts: Ben & Jerry’s product mission is to make, distribute, and sell the
finest quality all natural ice cream and euphoric concoctions with
a. milk obtained exclusively
from large nationally certified dairies that use bovine growth hormone.
b. the intent of making modest profits without sacrificing high product
quality standards.
c. ingredients that are all completely organic and are available only
in Vermont to ensure freshness and contribute to the local economy.
d. a commitment to incorporating wholesome, natural ingredients and
promoting business practices that respect the earth and the environment.
e. ingredients that come exclusively from developed countries promoting
Fair Trade practices.

2-2 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

Ben & Jerry’s is founded on and
dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated
parts: Ben & Jerry’s social mission is to operate the company in a way that
actively recognizes the central role that business plays in society by
a. promoting the quality
concept through its commitment to making the finest ice cream.
b. giving its stakeholders the greatest possible input into company
marketing decisions.
c. generating enough revenue to be a completely nonprofit organization.
d. donating 10% of its net profits to local charitable causes and an
additional 5% to support producers that practice sustainable farming.
e. initiating innovative ways to improve the quality of life locally,
nationally and internationally.

2-3 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

Ben & Jerry’s is founded on and
dedicated to a sustainable corporate concept of linked prosperity. Its mission consists of three interrelated
parts: Ben & Jerry’s economic mission is to operate the company
a. with the goal of
generating enough revenue to be a completely nonprofit organization.
b. on a sustainable financial basis of profitable growth, increasing
value for our stakeholders and expanding opportunities for development and
career growth for our employees.
c. with the goal of making profits for selected charitable
organizations such as Fair Trade.
d. with the goal of increasing market share not only in ice cream sales
but also in its retail clothing and accessories merchandise lines.
e. with the goal of expanding into international markets by developing
sustainable dairies for developing nations.

2-4 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

In keeping with its business mission, Ben
& Jerry’s
a. created a children’s TV
program with cat and mouse cartoon characters “Ben” and “Jerry” to teach about
the importance of good nutrition and Fair Trade sustainable business practices.
b. offered to buy out any failing family-owned ice cream parlor and
turn it into a ScoopShop franchise.
c. invested in research to create genetically engineered cows that will
produce more hypoallergenic milk.
d. committed to buying its milk and cream from a dairy cooperative that
guarantees the supplies are bovine growth hormone free.
e. donated free ice cream coupons to all children who get good grades
in school.

2-5 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

In keeping with its business mission, Ben
& Jerry’s
a. opened new franchises
exclusively in pre-built structures in order to save natural resources.
b. invested in research to create genetically engineered cows that will
produce more hypoallergenic milk.
c. believed that “people should get their fair share of the pie” and as
a result practices Fair Trade-certified sourcing.
d. limited its advertising to online media to prevent paper waste and save
the rainforests from deforestation.
e. will
package its next line of bulk ice cream in glass
containers that not only keep the ice cream colder but are recyclable as well.

2-6 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

In keeping with its business mission, Ben
& Jerry’s has
a. created a children’s TV
program with cat and mouse cartoon characters “Ben” and “Jerry” to teach them
about the importance of good nutrition.
b. offered to buy out any failing family-owned ice cream parlor and
turn it into a ScoopShop franchise.
c. invested in research to create genetically engineered cows that will
produce more hypoallergenic milk.
d. donated free ice cream coupons to all children who get good grades
in school.
e. become “B-Corp certified” to solve social and environmental problems.

2-7 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

In keeping with its business mission, Ben
& Jerry’s has
a. developed new nut- and
dairy-free alternatives for those with intolerance or allergy issues.
b. created social entrepreneurship programs to help nonprofit
organizations give jobs to at-risk youth.
c. invested in research to create genetically engineered cows that will
produce more hypoallergenic milk.
d. limited its advertising to nonprint media.
e. packaged its next line of bulk ice cream in glass containers that
not only keep the ice cream colder, but are recyclable as well.

2-8 CHAPTER OPENER:BEN & JERRY’S COMPREHENSION

Which of the following statements
regarding Ben & Jerry’s is MOST
ACCURATE?
a. Ben & Jerry’s is owned by Unilever, the market leader in the
global ice cream industry.
b. Ben & Jerry’s is a
privately owned ice cream producer.
c. Ben & Jerry’s prides itself on offering more ice cream flavors
than its competitors.
d. Ben and Jerry are not real people; the names were a clever reference
to Tom and Jerry cartoon characters in order to capitalize on childhood
nostalgia.
e. Ben & Jerry’s has only been in business for twenty years and is
already the industry leader in premium ice cream.

2-9 ORGANIZATIONS KNOWLEDGE

A(n) __________ is a legal entity that
consists of people who share a common mission.
a. department
b. organization
c. SBU
d. industry
e. market

2-10 ORGANIZATIONS KNOWLEDGE

In marketing, an organization refers to
a. a legal entity that consists
of people who share a common mission.
b. a group of people united through contractual or corporate ownership.
c. a legal entity engaged in business activities solely with the intent
of making a profit.
d. a legal entity engaged in business activities solely with the intent
of serving its employees without the intent of making a profit.
e. a
privately owned entity that serves its customers to earn a profit so that it
can survive.