STR 581 Week 2 Quiz

STR 581 Week 2 Quiz
1. This environment in the strategic planning process
comprises factors in the competitive situation that affect a firm’s success in
acquiring needed resources or in profitably marketing its goods and services.
2. The quasi-science of anticipating environmental and
competitive changes and estimating their importance to an organizations
operation refers to
3. Because the
quantity, quality, price, and accessibility of financial, human, and material
resources are rarely ideal, assessment of suppliers and creditors is critical
to an accurate evaluation of which of the firm’s external environments?
4. What Human Resource component within its operating
environment is a major element of a firm’s ability to satisfy its personnel
needs?
5. Which of these is a determinant of entry, according
to Porter?
6. .This term refers to descriptive characteristics
that can be used to differentiate groups of present or potential customers.
7. Which threat
of entry creates a barrier by forcing entrants to spend heavily to overcome
customer loyalty?
8 .This factor considers or provides creative
adaptations that can suggest possibilities for new products or for improvements
in existing products or in manufacturing and marketing techniques.
9 .This information is used to explain or predict some
aspect of customer behavior with regard to a product or service. Information
such as usage rate, benefits sought, and brand loyalty can provide significant
aid in the design of more accurate and profitable strategies.
10 .This term refers to the relationships among human
beings and other living things and the air, soil, and water that supports
them.
11.The environment that is typically subject to much
influence by the firm is
12 . When managers consider the general availability
of credit, the level of disposable income, and the propensity of people to
spend, they are considering what factors?
13 . This
element of employment or labor represents the workers in their negotiations
with employers through the process of collective bargaining.

14 . This group is considered powerful if it is not
obliged to contend with other products for sale to the industry.
15 . A firm’s external environment is divided into
various subcategories that include
16 . A firm’s access to needed personnel is affected
primarily by four factors that include
17 . This is considered a collection of firms that
offer similar products or services that customers perceive to be substitutable
for one another..
18. Economies of scale in an industry refers to